Executive Vice President/Chief Executive Officer

American Academy of Family Physicians
November 8, 2019
Leawood, Kansas
Job Type



The AAFP: Who They Are

AAFP Brand Promise

Standing together with 134,600 members, the AAFP is an association of family physicians led by family physicians. The organization supports family physicians, so members can focus on providing quality, cost-effective care. With its colleagues throughout the country, they work to solidify family medicine as the cornerstone of a functioning health care system. They lobby government, advocate with payers, partner with employers, educate patients, and champion family medicine on the national stage. Together, they ensure that every family physician is represented, respected, and rewarded.

AAFP Vision and Mission

AAFP’s vision is to transform health care to achieve optimal health for everyone. Its mission is to improve the health of patients, families, and communities by serving the needs of members with professionalism and creativity.

AAFP Member Value Statement

AAFP provides value to its members by advancing the specialty of family medicine, strengthening members’ collective voice, and providing solutions to enhance the patient care members provide.

The AAFP: What They Do

As one of the largest national medical organizations, AAFP was founded in 1947 to promote and maintain high quality standards for family doctors who are providing continuing comprehensive health care to the public. AAFP exists to support family physicians so they can spend more time doing what they do best: providing quality, cost-effective patient care. AAFP resources allow members to save time with billing, coding, payment, and practice enhancement resources that help increase efficiency. Members save money through discounts on the AAFP’s evidence-based, family-medicine-specific continuing medical education. AAFP membership also ensures that family medicine is actively represented at the local, state, and national level.

Members of the AAFP: 134,600 physicians, residents and medical students nationwide.

  • Approximately one in five of all office visits are made to family physicians. That is 193 million office visits each year – 67 million more than the next largest medical specialty.
  • Today, family physicians provide more care for America’s underserved and rural populations than any other medical specialty. Family medicine’s cornerstone is an ongoing, personal, patient-physician relationship focused on integrated care.
  • Active AAFP members averaged 32 hours a week in direct patient contact while averaging 46 work hours per workweek.
  • Within the AAFP's active membership:
    • The membership of the AAFP is diverse in terms of racial, ethnic, religious, regional, national and socioeconomic backgrounds
    • 45% are female
    • 71% are employed
    • 84% of active AAFP members practice primarily in an office setting. The remaining active members practice in hospital settings, urgent care facilities, institutional residential facilities, and other practice settings. This includes members in practice, academic and administrative roles.
    • 14% are DO
    • 17% are considered rural
    • 21% are graduates of medical schools outside of the United States
    • 10% self-identify as Asian, 4.4% as Black/African American, 5.6% as Hispanic/Latino.
    • 3% self-identify as LBGTQ
    • For more info, see https://www.aafp.org/about/the-aafp/family-medicine-specialty/facts/table-3.html
  • Top three priorities for members include relieving Administrative Burden (61%), Payment Reform (38%), Protecting FP’s interests with regard to non-physician providers (30%).

Among the AAFP’s core offerings are the following:

  • Providing responsible advocacy for and education of patients and the public in all health-related matters.
  • Preserving and promoting quality cost-effective health care.
  • Promoting the science and art of family medicine and ensuring an optimal supply of well-trained family physicians.
  • Promoting and maintaining high standards among physicians who practice family medicine.
  • Preserving the right of family physicians to engage in medical and surgical procedures for which they are qualified by training and experience.
  • Providing advocacy, representation, and leadership for the specialty of family medicine.
  • Maintaining and providing an organization with high standards to fulfill the above purposes and to represent the needs of its members.

 Further, AAFP produces several key publications including: 

  • American Family Physician, a peer-reviewed and evidence-based clinical journal for physicians in primary care published twice monthly in print and online.
  • Family Practice Management, a peer-reviewed publication focused on practice management and socioeconomic issues. Published bi-monthly in print and online.
  • AAFP News, an all-member news and features publication available online and via email.

Strategic Objectives 

Support and Sustain Comprehensive Family Medicine Practices                    

  • Advocate for models of payment reform that result in greater investment in family medicine.
  • Drive the widespread adoption and implementation of the five advanced primary care functions in family medicine practices:
    • Access and Continuity
    • Planned Care for Chronic Conditions and Preventive Care
    • Risk?Stratified Care Management
    • Patient and Caregiver Engagement
    • Coordination of Care Across the Medical Neighborhood
  • Inform, influence and apply the appropriate use of technology and data to facilitate comprehensive care, population management, and the implementation of patient-centered practice.

Grow a Diverse Family Physician Workforce                                               

  • Expand and support high-quality family medicine GME positions.
  • Develop communications strategy to drive awareness around the importance of family medicine.
  • Develop a robust family medicine workforce that is inclusive and representative of those underrepresented in medicine.

Equip Members with Clinical Expertise to Improve Individual and Population Health                         

  • Take a leadership role to train family physicians in addressing health disparities and social determinants of health as they impact individuals, families, and communities across the lifespan and to strive for health equity.
  • Provide broad scope, personalized learning opportunities for members and other learners through relevant educational venues and formats.
  • Accelerate the generation and implementation of new knowledge and research in family medicine to improve population and community health.

Reduce Administrative Complexity

  • Achieve alignment and harmonization of quality and performance improvement measurement among all payers.
  • Reduce point-of-care administrative functions that detract from patient care activities, or do not add value.
  • Provide clear and ongoing communications to AAFP members regarding the impact of administrative burden on family physicians and their practices and provide timely, detailed updates on steps being taken to modify or reduce this burden.



The Executive Vice President serves as the Academy's Chief Executive Officer (also referred to as the EVP/CEO) and is responsible for providing overall organizational and staff leadership for its nearly $90 million annual budget and 400 staff. The EVP/CEO is responsible for establishing and maintaining a positive, collaborative, results-oriented work environment for staff and for promoting a spirit of cooperation and mutual respect among volunteer leaders and staff. The EVP/CEO serves as a key point of contact with the executive staff of the Academy's constituent chapters and promotes strong communication and enhances the coordination of activities between the national organization and its constituent chapters.

The EVP/CEO serves as secretary of the corporation as well as secretary of the Congress of Delegates, the Board of Directors and the Executive Committee of the Board. The Academy's Bylaws provide that the EVP/CEO is an Officer of the Academy and member of the Board of Directors. The EVP/CEO attends meetings of the Executive Committee but does not have the right to vote on matters coming before the Congress of Delegates, Board of Directors or Executive Committee. The EVP/CEO also serves as a voting member of AAFP’s Foundation Board of Trustees and Executive Committee and the Board of Directors of the Primary Care Coalition (formerly the Patient Centered Primary Care Coalition).

The EVP/CEO provides ongoing support for the Academy's Officers and Directors. He or she is responsible for ensuring that the policies and programs of the Academy - as determined by the Board of Directors and Congress of Delegates - are administered effectively and are implemented in a manner that is timely and consistent with the organization’s mission, vision and core values. This EVP/CEO shall annually submit to the Board of Directors a proposed budget for each fiscal year and provide regular budgetary updates.

The EVP/CEO analyzes major issues, problems and opportunities facing the Academy and makes recommendations to the Board for action, including such recommendations as are appropriate to ensure that the Academy has the necessary human, financial and physical resources to achieve its goals.

The EVP/CEO is responsible for fostering positive relationships with other medical and health-related organizations. As determined by the Board of Directors or its chair, the EVP may represent the Academy and speak on its behalf in working with such other medical and health-related organizations, as well as in dealing with the media, governmental agencies and elected and appointed public officials in accordance with the Academy’s spokesperson protocol.



The EVP/CEO will be responsible for the following:


  • Fosters and reinforces the values and desired operating climate of the organization and models the organization’s desired culture.
  • Provides direction and guidance to the organization for the implementation of strategic initiatives.
  • Organizes and manages the Executive Management Team (“EMT”) to promote horizontal integration in order to produce effective and efficient products and services.
  • Provides a vision for AAFP leadership, members and staff by anticipating trends and the future needs of members.
  • Facilitates communication and building strong relationships with the AAFP fifty-five constituent chapters.

Board Facilitation 

  • Works with the Board in developing and monitoring the strategy for AAFP with support and input from the EMT.
  • Working with the Board, prepares strategic agendas and identifies critical issues for Board attention.
  • With support from the EMT, assists the Board in reviewing ongoing initiatives and establishing a framework for adopting new initiatives that require Board-level approval.
  • Monitors the development and dissemination of reports pertaining to Academy progress on initiatives.
  • Provides advice to the Board pertaining to the structure and operations of Commissions. 

Building Alliances and Advocacy

  • Serves as a key spokesperson for the AAFP to other medical and health-related organizations, media, government agencies and elected and appointed public officials, in accordance with the Academy’s spokesperson protocol.
  • Promotes collaboration among the AAFP executive team, staff, and the Board in developing the AAFP point of view relative to high profile health policy issues.
  • In conjunction with the EMT, reviews proposed AAFP testimony or position statements for presentation to various stakeholder groups.
  • Advises various stakeholders (internal and external) on the AAFP position relative to health policy issues.
  • Serves as a liaison to other family medicine-related associations, specialty societies, medical societies, and non-medical societies.
  • Supports the Board and the Division of Government Relations in presenting a consistent image/message to legislators and key regulatory agencies.
  • Develops relationships with potential partners.

Executive Management Team Management

  • Directly manages the EMT and evaluates the performance of EMT members.
  • Provides direction to the EMT in order to manage the line of sight between the strategic plan and tactical execution.
  • Organizes EMT priorities, provides a forum to share expertise among the team, and provides advice and feedback to team members on broad organizational issues.
  • Creates a climate of trust, innovation, and responsiveness within the EMT. 

Academy Management and Oversight

    • Monitors organizational performance from a variety of perspectives (e.g. financial, impact, membership).
    • Develops strategies to ensure that the needs, expectations, and interests of members are encompassed in programs and projects and that the AAFP is addressing the strategic objectives of comprehensive family medicine practice, diverse workforce, clinical expertise, reduce administrative complexity.
    • Supports the Commission on Finance and Insurance and the CFO in monitoring the financial performance of the AAFP.
    • In conjunction with the EMT and Human Resources, supports the development and implementation of a talent management framework (e.g. performance management, compensation, benefits, rewards, staff development).
    • Establishes organizational structures and core operating policies for cross-functional projects in conjunction with the EMT.


The EVP/CEO must have a background in or extensive knowledge of family medicine. The EVP/CEO must have substantial organizational and strategic leadership and management experience to ensure the successful execution of AAFP’s strategic plan and priorities. The EVP/CEO must project the credibility and respect to advance AAFP’s objectives, elevate its brand, and garner strong membership engagement. She or he must possess exceptional integrity, personal values, and courage of personal convictions.

Among the key qualifications and competencies are the following:

  • A minimum of 10 years of proven relevant executive leadership experience, and a track record of supporting dynamic, growth organizations.
  • Track record for effectively motivating, empowering and developing top caliber. professional talent who are accountable for achieving an organization’s objectives.
  • Strong business and fiscal management acumen to ensure sustainable revenue streams to invest in priorities and innovation.
  • An in-depth knowledge of the U.S. health care system, including a working knowledge of health care delivery, financing and policy, information technology, and quality.
  • An understanding of public policy development and implementation, including Federal and state legislative activities and processes, are desirable. Ability to translate political, regulatory, and business trends into implications for AAFP’s members and recommend solutions and actions.
  • Outstanding oral and written communications skills, with a demonstrated ability to serve as an effective spokesperson and visible leader. Outstanding listening skills, and an ability to clearly articulate the organization’s message and command the respect of his or her audiences.
  • Outstanding interpersonal, influence and persuasion skills, including the ability to relate well to a diverse range of constituencies and stakeholders. An ability to facilitate team building and interact with others in an even-handed, caring manner which engenders respect.
  • Analytical skills necessary to clearly define current and emerging issues of importance to the AAFP and develop options for addressing those issues.
  • The courage and conviction to challenge and defend ideas and strategies before opponents; superior analytical skills.
  • Demonstrated commitment to diversity, multi-culturalism, and ethics; a clear commitment and respect for diverse viewpoints.
  • Collaborative, inclusive leader and team player, collegial, open to partnering with others.
  • A non-smoker not engaged in the excessive use of alcohol or utilize illicit drugs. Because extensive travel and long hours are required to fulfill the essential functions of this position, physical stamina is a necessity.



An MD or DO is preferred; however, strong consideration will be given to exceptionally well qualified candidates having a minimum of a master’s degree.

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