George A. Zeppenfeldt-Cestero :: National President

President & CEO, National Hispanic Chamber of Commerce on Health
President, Association of Hispanic Healthcare Executives

Mr. Zeppenfeldt has been a leading advocate in health care, small business development, and diversity for over 20 years. His advocacy in these areas resulted in his selection in 1995 as one of the ?100 Influential Leaders? by Hispanic Business magazine. Mr. Zeppenfeldt has served on numerous boards of directors where his role has focused on marketing, advocacy, fundraising, and board/membership development.

Mr. Zeppenfeldt received his undergraduate degree from Seton Hall University and graduate training in health administration at Long Island University. In 1998, he completed a certificate program in community relations from Boston College?s Carroll School of Management and later in 1999; he was awarded a Kellogg/Robert Wood Johnson Minority Fellowship in Washington, D.C. His publications appear in Employee Health & Fitness, Risk Management Journal, and El Diario/La Prensa. He has been quoted by numerous publications including the New York Times, Crain?s New York Business, Hispanic Business and Diversity: Allied Health Careers magazine and he has appeared on WNBC (Visiones), WABC (Tiempo), and Hispanics Today. He has addressed diversity in the healthcare workforce on the 2004 Congressional Hispanic Caucus Policy Institute Health Care Panel and for the NYC Health and Hospitals Corporation where he was keynote speaker for their 2004 Multicultural Celebration.

In 1992, Mr. Zeppenfeldt was appointed to a board seat on Community Planning Board 7 (Upper Westside/Manhattan) where he currently serves as Co-Chair of the Business and Consumer issues Committee. His most recent assignment was that of Chairman of the Task Force on Community Social Responsibility and Communications. His other committee assignments have included health and human services, land use, housing and an appointment to the Manhattan Borough President?s Health Committee. In October of 2003, Mr. Zeppenfeldt was elected to the position of Third Vice Chairman for Community Planning Board 7. During the last ten years, he has served on a variety of non-profit boards including the Board of Directors for the Lincoln Center Business Improvement District (BIDs), the Hispanic Public Relations Association of Greater New York (Vice President), the Latino Commission on AIDS, and the Consumer Advisory Council for IPRO, New York State?s Quality Improvement Organization. In 1999, he was appointed as a delegate-at-large to Regional Policy Board II of the American Hospital Association. His career has also included positions as Director of Community and Government Relations at Montefiore Medical Center and Vice President of Marketing and Public Relations for St. Clare?s Hospital and Medical Center. From 1981-1995, he was President and Founder of MarketCare, Inc., a marketing and pubic relations firm certified as an 8(a) firm, specializing in the healthcare industry. During that period, he established the Regional Small Business Coalition and testified on behalf of city, state and federal minority and women-owned business enterprise programs before regulatory agencies and addressed Latino procurements in both the print and electronic media. In 1998, he founded the Association of Hispanic Healthcare Executives/East Coast Chapter (AHHE) which now has over 320 individual and 17 organizational members (hospitals, healthcare facilities and manage care organizations) in 14 states. In 2001, he was elected national president of AHHE, and later that year, assumed a national board seat on the National Institute for Diversity in Health Management (IFD), the diversity initiative of the American Hospital Association, a position he held until 2007.  Mr. Zeppenfeldt is a member of the Community Partnership to Increase Diversity in the Health Professions (NY), Health Professionals for Diversity Coalition at the Association of American Medical Colleges (Washington, D.C.), Steering Committee Member of the National Hispanic Health Professional Leadership Network in Washington, D.C. and the Task Force on Diversity in Healthcare Leadership of the Greater New York Hospital Association.

In 2004, he was sworn in by the Region V Chair of the U.S. Hispanic Chamber of Commerce to the position of President and Board Chair of the newly established National Hispanic Chamber of Commerce on Health which addresses supplier diversity in the hospital, pharmaceutical, managed care, insurance, and health care sectors. He is now President & CEO of the chamber. In 2001 he was elected to the Board of Directors of the New York State Federation of Hispanic Chambers of Commerce (NYSFHCC) and served as their 2002-2004 Convention Chairman. In recognition of his business leadership, he was awarded their Chairman?s Strategic Partnership award in 2004. In 2003 and in 2004, he received awards from both the Greater New York Chamber of Commerce and the National Hispanic Medical Association for his leadership in improving the health of Hispanics.  Most recently, in August of 2006, the National Hispanic Chamber of Commerce on Health was awarded the Hispanic Chamber of the Year Award from the NYSFHCC.

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