Enrolling Uninsured Latinos through Digital Media

ACA : Enrolling Uninsured Latinos through Digital Media

October 8th, 2013 – St. Luke´s-Roosevelt Hospital Center. 1000 10th Ave (58th-59 Street), New York, NY 10019.

Close to 15 million uninsured Hispanics will be introduced to health insurance plans under The Affordable Care Act (ACA) once enrollment begins on October 1, 2013 and coverage goes into effect January 1, 2014.  Like many other industries, healthcare is facing a digital transformation – one that promises opportunities. The 9.2 million uninsured Hispanics between ages 25 and 35 are also extensive users of digital media who will be seeking insurance coverage. Thus, more than ever, insurers, HMOs/managed care, and hospital groups need to be proactive in the provision of digital content that is culturally resonant for its new Hispanic audience. KEY TOPICS
  • Ways in which healthcare providers can collaborate with Hispanic-led community organizations to educate and gain access to and the trust of incoming Hispanic patients
  • Effective communication strategies that connect culturally with this growing and thriving population
  • The way mobile technology is changing the game in Hispanic healthcare communications

Check out the pictures of the event here:

See the videos of the presentation here:


Interviews to the experts:

Click on the videos for more information on each topic.

Files from the presentation:

Hispanics and NY State of Health:
Digital Healthcare Marketing:


MODERATOR: Dr. Mirian Zavala,DNS, RN Chair, AHHE Policy Committee
5:45 – 6:00
REGISTRATION AND WELCOME REMARKS George Zeppenfeldt, National President at Association of Hispanic Healthcare Executives and National Hispanic Chamber of Commerce on Health
6:00 – 6:25
HISPANICS AND THE NY STATE OF HEALTH Rebecca K. Jackson External Affairs, Outreach and Marketing, NYS Department of Health
6:25 – 6:50
US HISPANIC MOBILE MARKET & HEALTH Kelsey Price, Researcher, Google – U.S. Hispanics
6:50 – 7:25
DIGITAL HEALTHCARE MARKETING / CASE STUDIES Marcelo Rodriguez Hispanic Marketing Specialist, Grupo Parada
7:25 – 7:30
CLOSING REMARKS Clara Irrizary Chair, Managers Council, AHHE
7:30 – 8:30
NETWORKING AND WINE / DINNER RECEPTION (Thanks to Casa de Vinos / Mexican Festival Restaurant)
Association of Hispanic Healthcare Executives (AHHE)
153 West 78th Street Suite 1. New York, NY 10024 | Telephone: 917-974-8164